This template helps a business refine web project requirements before engaging a
designer. This template clearly specifies what the business wants its website to feature
and ensures that the business receives the end product it desires. This template
defines the core requirements of the website, the functional requirements, design and
implementation requirements, and whether there will be support and maintenance. This
template can be used by small businesses or other entities that want to clearly define
their website requests before entering into an agreement with a designer.
Website Product Requirements [Company Name]
Introduction
This website product requirements template is designed to help you refine your
web project requirements prior to engaging a designer/design team.
Clear requirements manage expectations, limit scope creep and contain costs.
The template contains both instructions for completion and examples. Delete the
gray shaded material, and replace the examples with your own content.
Note, data contained in the examples is for illustration purposes only and does
not reflect any actual data.
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Website Product Requirements [Company Name]
Contents
Introduction .................................................................................................................................... 2
1. Organizational Background ................................................................................................ 4
2. Project Summary and Objectives ........................................................................................ 4
Target Audiences .......................................................................................................................................... 4
Competitive Analysis .................................................................................................................................... 5
3. Core Requirements ............................................................................................................. 5
Differentiation............................................................................................................................................... 6
Unique Selling Proposition(s) ...................................................................................................................... 6
Perception & Tone ........................................................................................................................................ 6
Branding Requirements ............................................................................................................................... 6
Accessibility and Usability ........................................................................................................................... 7
4. Functional Requirements ....................................................................................................7
Navigation ..................................................................................................................................................... 7
Search Optimization ..................................................................................................................................... 7
Page Hierarchy .............................................................................................................................................. 7
Squeeze Page(s) ............................................................................................................................................8
Site Registration............................................................................................................................................8
Interactivity ...................................................................................................................................................8
eCommerce.................................................................................................................................................... 9
Site Map....................................................................................................................................................... 10
Database Requirements ............................................................................................................................. 10
Analytics ...............................................