This is a proposal for a consultant to provide online marketing services to a company.
This proposal is useful for expanding a company’s website traffic, revenue and
profitability by increasing search engine visibility for a large volume of keywords related
to the products or services offered by the company. In addition, the proposal sets forth
whether the marketing services consultant will be paid a flat fee or a monthly fee for the
services. This document should be used by online marketing consultants and small
businesses or other entities that want to increase traffic and profitability by marketing
their company on the internet.
[COMPANY LOGO]
Proposal for Online Marketing Services
Prepared for: _ _ [COMPANY] __________
Prepared by: __ [CONSULTANT]________
April 23, 2013
[COMPANY LOGO]
Executive Summary
Objective
[COMPANY] wishes to expand their traffic, revenue and profitability by increasing search engine visibility
for a large volume of keywords related to consumer shopping/experiences. [CONSULTANT] will work with
[COMPANY] to generate leads, sales, and expand market share through an interactive search engine
marketing Pay Per Click advertising campaign.
Current Findings
Limited PPC Campaign
Goals
Increase Traffic/Customer Visits
Improve Market Awareness
Build Email List and Generate Leads
Services
Our expertise in Internet services, technology and marketing allows us to deliver a solution that is custom
tailored to meet your business needs.
PAY PER CLICK MARKETING
Pay-Per-Click Keyword Research
In-depth keyword research, initially focusing on the following categories and
industries:
Legal Services______
_________________
_________________
_________________
_________________
Use tools to identify competitors’ keywords
Geotargeting at the campaign level, plus another campaign with the targeted location
appended to all keywords
Pay-Per-Click Initial Set Up
Complete setup of your Google AdWords account, and once Google is performing, your
Yahoo/Bing Search Alliance search marketing accounts
Page 1
[COMPANY LOGO]
Devise keyword bidding strategies based on desired cost-per-acquisition
Set up every keyword in its own ad group
Two (2) ads written for each ad group in your account
Conversion tracking set up (instruct web developer if needed)
Pay-Per-Click Ongoing Monitoring and Optimization
Up to ___ hours of maintenance per month
Daily split testing for every ad group in your account
Replacement of non-performing ads
Weekly bid management for each individual keyword based on keyword’s conversion
performance and your desired cost-per-acquisition
Quality score analysis and optimization
Weekly keyword deletion to remove poorly performing keywords from your account
Monthly keyword expansion through our proprietary keyword acquisition strategy