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Pay Per Click Product Performance Report

ABOUT THIS DOCUMENT

This Pay Per Click (PPC) Performance Report allows a company or start up to record relevant data about clicks, cost, and conversion. For each product, this form can be used to record the URL/Landing Page, the number of clicks, and the cost for all of the clicks. The spreadsheet can further be used calculate the total conversion revenue, the profit or loss, the profit margin, the conversion rate, and the value per conversion.

Reads: 3253 times
Used: 19 times
Pages: 3
Size: 28 kb
Format: Excel Spreadsheet

Text Version

PPC Product Performance Report



Date start: 7/1/2011

Date end: 7/31/2011



Clicks Cost

Totals 1,350 $450.00







Product URL / Landing Page Clicks Total Cost

01-Product-1 http://www.example.com/product-1 1000 $250.00

02-Product-2 http://www.example.com/product-2 200 $150.00

03-Product-3 http://www.example.com/product-3 150 $50.00

04-Product-4 http://www.example.com/product-4 0 $0.00

05-Product-5 http://www.example.com/product-5 0 $0.00

06-Product-6 0 $0.00

07-Product-7 0 $0.00

08-Product-8 0 $0.00

09-Product-9 0 $0.00

10-Product-10 0 $0.00

11-Product-11 0 $0.00

12-Product-12 0 $0.00

13-Product-13 0 $0.00

14-Product-14 0 $0.00

15-Product-15 0 $0.00

16-Product-16 0 $0.00

17-Product-17 0 $0.00

18-Product-18 0 $0.00

19-Product-19 0 $0.00

20-Product-20 0 $0.00

21-Product-21 0 $0.00

22-Product-22 0 $0.00

23-Product-23 0 $0.00

24-Product-24 0 $0.00

25-Product-25 0 $0.00

26-Product-26 0 $0.00

27-Product-27 0 $0.00

28-Product-28 0 $0.00

29-Product-29 0 $0.00

30-Product-30 0 $0.00

Revenue

Total Conversions Profit/Loss Profit Margin Conv. Rate

20 $1,000.00 $550.00 22% 1.48%







Revenue

Total Conversions Profit/Loss Profit Margin Conv Rate

10 $400.00 $150.00 -40% 1.00%

5 $300.00 $150.00 0% 2.50%

5 $200.00 $150.00 200% 3.33%

0 $100.00 $100.00 0% 0.00%

0 $0.00 $0.00 0% 0.00%

0 $0.00 $0.00 0% 0.00%

0 $0.00 $0.00 0% 0.00%

0 $0.00 $0.00 0% 0.00%

0 $0.00 $0.00 0% 0.00%

0 $0.00 $0.00 0% 0.00%

0 $0.00 $0.00 0% 0.00%

0 $0.00 $0.00 0% 0.
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