Business Marketing Plan

This document provides an outline that, once completed, can serve as a marketing plan

for any business product or service. The blank template provides a complete layout for

a SWOT analysis, marketing strategy, financial projections, implementation controls,

and contingency planning for the rollout of a product or service. A product manager

should use this form to properly analyze the current market need for the product or

service before launch. This form can be modified to include additional information to

best fit the needs of company seeking to develop a marketing plan for a new product or

service.

Business Marketing

Plan

Table of Contents



EXECUTIVE SUMMARY ................................................................................................ 4



SITUATION ANALYSIS .................................................................................................. 5



SWOT ANALYSIS .......................................................................................................... 6



MARKETING STRATEGY .............................................................................................. 7



FINANCIAL PROJECTIONS .......................................................................................... 8



IMPLEMENTATION CONTROLS ................................................................................... 9



IMPLEMENTATION CONTROLS - (CONTINGENCY PLANNING) ............................ 10









Current Date



Project Name



Project Description







Prepared By



Prepared For









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Executive Summary

Main Goals and

Recommendations



Part 1









Main Goals and

Recommendations