This document provides an outline that, once completed, can serve as a marketing plan for any business product or service. The blank template provides a complete layout for a SWOT analysis, marketing strategy, financial projections, implementation controls, and contingency planning for the rollout of a product or service. A product manager should use this form to properly analyze the current market need for the product or service before launch. This form can be modified to include additional information to best fit the needs of company seeking to develop a marketing plan for a new product or service.
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