This is a guide that provides more information about the six steps involved in the
consumer decision making process. These six steps include: identifying the problem,
generating alternatives, evaluating alternatives, making the decision, implementation,
and evaluating the results. This guide provides a report generated by five people sent
out into the consumer field that observed what factors influence people while they are
purchasing certain goods or services. This guide can be used by small businesses or
other entities that want to learn more about the mindset of the average consumer.
Six Steps in
Consumer Buying
Table of Contents
Objective of the report ........................................................................................................ 4
Steps in decision-making process ....................................................................................... 4
Experiences of the group members ..................................................................................... 4
Sarmad tahir ........................................................................................................................ 4
Ahsan ayub.......................................................................................................................... 5
Madiha batool ..................................................................................................................... 5
Zoya khan............................................................................................................................ 5
Experience of visiting a mobile shop:................................................................................. 6
Decision-making process: ................................................................................................... 6
1. Identify the problem:................................................................................................... 6
2. Generate alternatives:.................................................................................................. 6
3. Evaluate alternatives: .................................................................................................. 7
Brand.......................................................................................................................... 7
4. Make the decision: ...................................................................................................... 7
5. Implementation: .......................................................................................................... 8
6. Evaluate the results and feedback: .............................................................................. 8
Tools for effective group decision -making: ....................................................................... 8
Conclusion: ......................................................................................................................... 8
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Objective of the Report
The main purpose of the report is to find what whether consumers follow the six steps
that are involved in the decision making process. In order to determine whether
consumers follow these steps while purchasing goods and services, we made a team of
five people that were asked to visit different locations of the city and observe what
factors influence people while the