Development in Advertising
Field
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Table of Contents
DEVELOPMENTS IN THE FIELD OF ADVERTISING ................................................ 3
THE THREE PHASES OF ADVERTISING ..................................................................... 4
NEW METHODS IN MODERN ADVERTISING ............................................................ 5
THE IMPORTANCE OF CREATIVITY ........................................................................... 6
PUBLIC RELATIONS ....................................................................................................... 6
COMPETITION ................................................................................................................. 7
CONCLUSION ................................................................................................................... 7
REFERENCES ................................................................................................................... 9
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DEVELOPMENTS IN THE FIELD OF ADVERTISING
The advertising is not a new concept to human, this has been implemented ever since
people decide to sell product. Advertising gradually became popular because of its
affectivity and profitability that it produced to mankind. Advertising now is considered
an art, and this art has undergone numerous changes and gone through different phases
during the last several years. History prevails that advertising has always made its impact
on the product, service or any other object where it is implemented.
In the previous years when there weren’t not many look alike feel alike products
available in the market, there was no word heard as ‘advertising’, rather the term ‘sales’
was more often use. Manufacturers had monopoly in the markets and their sales were
pretty much guaranteed. People where content with the way things were going because
the targets were small and the markets were easily catered (McFall, 2004).
But then several manufacturers entered into the market, and competition started. This
competition became tougher and tougher everyday, and people started to think how to
retain a competitive edge with so many look a like and feel a like products in the market.
Advertisement’s age exactly starts from this era, with so many manufacturers offering
similar products, it was the need of the hour for the manufacturers to communicate that
their product has a competitive edge over the others in the market.
The very old kind of advertising was very odd, where people were paid to roam around
on a donkey cart with drum beats and parade and shouting about the products. This
phenomenon changed ev