This Print Advertising Agreement is made between an advertiser and a newspaper
publisher to publish an advertisement in the newspaper. This document sets forth the
material terms and conditions of the agreement including the printing specifications,
submission of the advertisement, and payment details. It contains numerous standard
provisions that are commonly included in these types of agreements, and may be
customized to address the specific needs of the contracting parties. This document
should be used by newspaper publishers and advertisers who want to place an
advertisement in a newspaper.
PRINT ADVERTISING AGREEMENT
THIS PRINT ADVERTISING AGREEMENT (hereinafter referred to as the
“Agreement”) is made and entered into this __________________ day of
______________________, 20____ (hereinafter referred to as the “Effective Date”)
BY AND BETWEEN:
_________ [publisher name] ____________
Address: ___________ ________________
____________________________________
____________________________________
(hereinafter referred to as the “Publisher”)
- AND -
_________ [Advertiser’s name] ___________
Address: ______________________________
______________________________________
______________________________________
Tel: __________________________
(hereinafter referred to as the “Advertiser”)
WHEREAS:
1. The Publisher publishes a newspaper known as: ________________________
_____________ (hereinafter referred to as the “Newspaper”)
2. The Newspaper is an independent print medium, in which the Advertiser desires to
advertise its goods or services.
3. The Advertiser and the publisher are desirous of concluding an agreement under which
the Advertiser would solicit advertisements for insertion in the Newspaper.
NOW, THEREFORE, in consideration of the foregoing and other valuable consideration, receipt of which
is acknowledged, the parties hereto agree as follows:
1. DEFINITIONS
In this agreement:
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a. “Advertisement” refers to any public notice, as a printed display in a newspaper,
designed to sell goods, publicize an event, etc.
b. “Advertising Insert” refers to a loose piece of advertising material, for example, a
card or brochure, placed inside a newspaper or magazine.
c. “Advertising Price List” refers to a separate document that indicates the prices of
advertisements based on specific criteria and attributes. This document is hereto attached
as Exhibit A to this Agreement.
d. “Digital proof” is a color prepress proofing method where a job is printed from the
digital file using inkjet, color laser, dye sublimation, or thermal wax print technologies to
give a good approximation of what the final printed piece will look like.
2. SPECIFICATIONS
a. Printing information:
Printing Date: _________________, 20___
Circulation Date: ____________________, 20___
Number of editions: _______________________
b. Duration of Advertisement
This agreement shall have the effect for advertising to be placed in the newspaper from
_________________, 20___, and continuing until _________________, 20___.
c. Advertisement:
i. Type of Advertisement: _____________________________________
ii. Size: _______[two page spread/half page/full page]______________
iii. Color: ___________ [Color or Black and White] _______________
iv. Frequency: ________ [one/two/four] _______________________
iv. Page: _________________________
v. Advertiser Preferences: ______________________________________
____________________________________________________________
____________________________________________________________
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3. ADVERTISEMENT SUBMISSION:
a. Delivery of Advertisement
The Advertiser must submit its advertisement to the Publisher ______________ ( ) days
before the scheduled publish date (herein referred to as “Advertisement closing date”)
b. Advertisement Format
The Advertiser may submit its advertisement(s) to the publisher in the following formats:
i. Paper - A paper copy of the Advertisement is acceptable for Advertisement
submissions. The