This document is used to plan and develop a marketing strategy for an online company.
It contains extensive information on the subject of internet marketing. Developing an
online marketing strategy requires a profound understanding of the World Wide Web
and the trend of internet marketing. It includes considering domestic and global
marketing, and selling products or services to a larger network. This document provides
a useful tool to any company interested in developing an internet marketing strategy.
Planning and Developing of Marketing Strategies for an Online Company
Introduction
Since internet is an irreversible and relentless trend, it makes its role as an
essential tool for marketing goods and services over the global market. Nowadays it
suggests that even contemporary business structures need to innovate through the use
of internet marketing to reach the target market. People consistently look for the goods
and services through computers as well. Another fact for internet marketing is that, an
online advertising is cheaper than those other kinds of media. Advertising in newspapers
and other print ad costs more, most especially if the ad appears to be on a single whole
page. Advertising over the internet directory is usually non-paid and links to the
business’ website directly.
Giving customers the information they want from a product, it will be very
convenient for them to scan the web pages and save time instead of picking up the
phones to ask questions about the ad (Jones and Coviello, 2005). However, one indeed
does not really have to create a website in order to market products online, but it is more
advisable to own one especially for larger firms to have more efficiency in their
marketing deals.
Planning and developing a useful marketing strategy for an online company, it
has to establish a good website which allows people to communicate with them as if
they do business on a face-to-face basis. Many online business or companies now lack
interaction with their customers and that is the main reason why they do not sell over the
net. It is also significant to consider the factors that affect the globalized market as
online company certainly adheres to the flat world.
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Discussion
Developing a good strategy for an online company needs a really catchy theme
considering that World Wide Web is occupied by a vast number of other businesses in
different industries. Basically, Internet marketing history began since the past decades
though this seemed to be not broad and limited advertisements were only seen because
of people’s unawareness of such trend. Money spent on internet advertising had been
very low than on traditional advertising. As the number of website visitors increased, the
demand for internet marketing went up for the past years and resulted to its fame
nowadays. Advertising online started its consistent fame during the year 1994 and
increased its worth to the industry up until 1997 and obviously now (Jeyaraj et al., 2006).
Internet as a medium for marketing developed more into the possibilities of creative
ideas which are put into applications and built new forms of products such as
messaging, creative web designs and the like. Large numbers of surfers visit internet
sites everyday and businesses make this as the channel for reaching customers and
other businesses as well. Web sites are developed for the companies in each industry
with various kinds of products available for all kinds of consumers. And hence, other
firms started to realize that a website should be backed up by many advertisements
linked to other sites in order to create traffic among various sites that serve as their
competitors (Houghton and Winklhofer, 2004; McFarland and Hamilton, 2006).
Looking forward with other competitors in domestic and global sense, many firms
have now gone into the inclusion of the use of internet in their marketing plans
(McDermott and O’Connor, 2002). Just like for example the IBM Corporation and
Microsoft Corporation, they