This document helps a business generate effective marketing by creating a message
that speaks to the needs of a company’s prospective clients. This Marketing Plan Guide
can assist any company or marketing officer in identifying a target market, developing a
strong message, and creating promotional strategies to gain new clients. This form
offers key questions and guidance to help any company seeking to develop or alter a
marketing plan.
Contents
Introduction: .................................................................................................................................... 3
Verbal Expression of Core Marketing Message ............................................................................. 5
Who Is Your Target Market? .......................................................................................................... 6
Executive Summary of Your Business ........................................................................................... 7
Marketing Materials/Web Outline .................................................................................................. 9
Promotional Strategies .................................................................................................................. 11
Networking Strategy ..................................................................................................................... 12
Integrated Promotion Strategy ...................................................................................................... 15
The Persuasion Process ................................................................................................................. 16
In-Person Persuasion ..................................................................................................................... 17
Performance and Service .............................................................................................................. 18
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Introduction:
Central to effective marketing is a message that speaks powerfully to the needs of your prospective clients.
This message is developed by first answering the following questions.
1. You: Who are you? Wha