This is a guide that provides event organizers with information about how to prepare a
sponsorship proposal in order to attract sponsors for a particular fundraising event. This
guide provides information about the event and how sponsoring the event can benefit a
company. Additionally, this proposal specifies the target audience of the event as well
as the expected media recognition the event will receive. This guide is useful for event
organizers that want to learn more information about how to prepare a sponsorship
proposal and attract sponsors to their event.
INSERT HEADLINE HERE
SUBHEAD. SUBHEAD. SUBHEAD.
(Give a good overview of what this event is about and how being involved will benefit the sponsor.
At this point in the proposal, your appeal is basically emotional. You want your readers to be able
to visualize the event and how their involvement will look and feel. Use emotional wording with
strong adjectives. As a general rule, two-thirds of this page should be devoted to visualizing the
event, and the remainder to visualizing the sponsorship.)
SAMPLE: In November 1999, the Darling Harbor Convention Centre will throw open its doors and
welcome 65,000 enthusiastic fishermen and women to the Sydney International Fishing Expo.
Visitors will be treated to over 100 demonstrations and activities for all types and levels of
experience. They will enjoy over 450 exhibitors from Australia and overseas and will have the
opportunity to try out their gear on the largest indoor trout lake in the world. And, as heavy
consumers of fishing tourism, they will flock to our brand new Fishing Adventures area and will be
able to even book their trips on-site.
Approximately 40 percent of Australian men fish at least once a year, with a quarter of them fishing
at least once a month. These men love their sport and make sure they are equipped for it to be as
successful as possible. On average, these fishermen and women spend over $150 each at the Expo.
Where does Australiana fit in? Based upon our visitor survey last year, over 65 percent of
fishermen fly to a fishing destination at least once every two years, with the average size of their
group being 4-6. This is broken down very evenly between overseas and rural Australian
destinations, allowing Australiana to showcase not only major international destinations, but your
extensive regional network as well.
As a major sponsor of the Sydney International Fishing Expo and naming rights sponsor to our new
travel area, Australiana Fishing Adventures, complete with exclusive on-site booking facilities,
Australiana will enjoy both a major profile with this lucrative market. You will also have the
platform to create meaningful promotions, cementing the relationship with these consumers, tourist
boards, adventure travel specialists, and travel agents.
PLACE LOGO OR
COMPANY NAME HERE
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(This is where you list the hard information about the event. Be straightforward and completely
unemotional. This will not only answer a lot of questions your target sponsor may have, but it is also
your opportunity to show how organized you are.)
Dates & Times: Friday, November 12, 1999, 1:00 p.m. - 10:00 p.m.
Saturday, November 13, 10:00 a.m. - 6:00 p.m.
Sunday, November 14, 10:00 a.m. - 6:00 p.m.
Location: Darling Harbor Convention Centre, Sydney
Attendees: We are targeting 65,000 attendees over the length of the three-day show. This
is a projected 5 percent increase over 1998. Attendance has increased by an
average of 5 percent over each of the past five years.
Demographics: Our primary demographic target is Males 18-35. The secondary demographic is
Males 35-50. A comprehensive breakdown of target markets and an overview
of recent audience research are attached.
Cost: $12 adults, $5 for children under 12, $30 for a family of four. This is consistent
with charges for similar shows and reflects a $1 increase on the adult fee from
Transportation: There are 5,000 parking spots at the Co