This template provides a checklist that determines the effectiveness of a company’s
Search Engine Optimization (“SEO”) program. SEO is a vital process that maximizes a
company’s exposure on the internet. This checklist analyzes the keywords of the
website, keyword placement, internal links, off-page factors, user activity, gathering
links, and much more. This template should be used by small businesses or other
entities that want to determine the adequacy of their SEO program.
(Instructions: There are more than 100 factors that a search engine uses to rank website page relevancy
during a search result (SERP).
Out of these, the most popular speculations are listed below. As the algorithms of these search engines
are continuously evolving, one of the most important tasks for maintaining search engine optimization is
continued maintenance. The golden rule in SEO is: “What may help you today may hurt you tomorrow.”)
YOUR SITE SEO Checklist
S.# Activity Select Activity Owner Date
(√ / X)
Keywords
a) Keywords Selected
b) Keywords Prioritized
Domain Name / Filename
a) Domain Registration
b) Keyword in Domain Name
c) Keyword in Filename
d) Length of Website Address
Keyword Placement
a) Keyword in title tag
b) Keyword in Description
Meta Tag
c) Keyword in Keyword Meta
Tag
d) Keywords in Content
e) H1, H2, & H3 (Heading)
f) Keyword Font Styles
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Internal Links
a) Keyword in Links to
Internal Site Pages
b) Valid Internal Links
c) Efficient Linking
External / Outgoing Links
a) Quality Links Established
b) Links Inspected
c) Title & Description Created
d) Number of Links on a Page
Limited
Incoming Links (Backlinks)
a) Quality of Referrer
b) Trend of Link Popularity
c) Anchor Text
d) Age of Link
e) Number of Outgoing Links
on a Referrer Page
f) Position of Link
g) Trusted Websites
h) Java Script / Flash Links
On-Page Factors
a) Home Page
b) Over Optimization
c) Getting Reported
d) File Size
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e) Freshness of Pages
f) Frequency of Updates
g) Site Age
h) Dynamic Pages
i) Text Inside Images
j) Excess JavaScript
k) Inline Frames & Frames
l) Hidden Links / Texts
m) Cloaking
n) Duplicate Content
o) Understandable Content
Off-Page Factors
a) Traffic Buying / Link
Schemes
b) Minimum one Back Link
c) Buying Links
d) Server IP Address
e) Links from Bad Websites
f) Server Reliability & Uptime
User Activity
a) Search Engine Traffic
b) Click-Through Rate (CTR)
c) Time Spent on Page
d) Monitoring Bookmarks
e) Leaving the Website
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