This Business Plan for a Skin Care company allows entrepreneurs or business owners
to create a comprehensive and professional business plan. This template form allows a
business to outline the company's objectives and detail both current company
information as well as any past performance. Companies should include a complete
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company's short-term and long-term objective can and will be met. This
model plan can be customized to best fit the unique needs of any entrepreneur or owner
that is seeking to create a strong business plan.
This Business Plan for a Skin Care company allows entrepreneurs or business owners
to create a comprehensive and professional business plan. This template form allows a
business to outline the company?s objectives and detail both current company
information as well as any past performance. Companies should include a complete
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company?s short-term and long-term objective can and will be met.
This model plan can be customized to best fit the unique needs of any entrepreneur or
owner that is seeking to create a strong business plan.
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[Your Company Name]
[Your Name] , Owner
BUSINESS PLAN 20__
© Copyright 2012 Docstoc Inc. 1
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by [Your Company Name] in this business
plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [Your
Company Name]
It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in
nature, other than information which is in the public domain through other means and that any disclosure or use of
same by reader may cause serious harm or damage to [Your Company Name]
Upon request, this document is to be immediately returned to [Your Company Name]
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.
© Copyright 2012 Docstoc Inc. 2
Table of Contents
1.0 Executive Summary .............................................................................................................................. 1
1.1 Objectives ......................................................................................................................................... 2
1.2 Mission.............................................................................................................................................. 2
1.3 Keys to Success................................................................................................................................. 2
2.0 Company Summary .............................................................................................................................. 2
2.1 Company Ownership ........................................................................................................................ 2
2.2 Start-up Summary ............................................................................................................................. 2
Table: Start-up .................................................................................................................................... 3
3.0 Products................................................................................................................................................. 4
4.0 Market Analysis Summary ................................................................................................................... 4
4.1 Market Segmentation ........................................................................................................................ 6
Table: Market Analysis ....................................................................................................................... 6
4.2 Target Market Segment Strategy ...................................................................................................... 8
4.3 Industry Analysis .............................................................................................................................. 8
4.3.1 Competition and Buying Patterns .............................................................................................. 8
5.0 Strategy and Implementation Summary................................................................................................ 9
5.1 SWOT Analysis ................................................................................................................................ 9
5.1.1 Strengths .................................................................................................................................... 9
5.1.2 Weaknesses ................................................................................................................................ 9
5.1.3 Opportunities............................................................................................................................ 10
5.1.4 Threats...................................................................................................................................... 10
5.2 Competitive Edge............................................................................................................................ 10
5.3 Marketing Strategy.......................................................................................................................... 10
5.4 Sales Strategy .................................................................................................................................. 10
5.4.1 Sales Forecast........................................................................................................................... 11
Table: Sales Forecast................................................................................................................ 11
6.1 Personnel Plan................................................................................................................................. 13
Table: Personnel................................................................................................................................ 13
7.0 Financial Plan...................................................................................................................................... 14
7.1 Start-up Funding ............................................................................................................................. 14
Table: Start-up Funding .................................................................................................................... 14
7.2 Important Assumptions ................................................................................................................... 15
7.3 Projected Profit and Loss ................................................................................................................ 16
Table: Profit and Loss ....................................................................................................................... 16
7.4 Projected Cash Flow ....................................................................................................................... 17
Table: Cash Flow .............................................................................................................................. 17
Table: Balance Sheet......................................................................................................................... 18
7.7 Business Ratios ............................................................................................................................... 19
Table: Ratios ..................................................................................................................................... 19
Page 1
[Your Company Name]
1.0 Executive Summary
INTRODUCTION
[Your Company Name] is a provider of skin care products including exfoliators, cleansers and moisturizers.
[Your Company Name] will sell its product line to boutique retail establishments, cosmetic outlets and through
the Company's fully functional e-commerce website.
[Your Name] has several years of experience in the skin care industry. She has worked as a skin care
specialist for her own salon in [Your City] that she has established in [Year] . She has maintained her
contacts in the industry and has several key contacts that have already agreed to aid in creating the branding
and with the promotion of the new skin care line.
EXAMPLE
[Your Name] is a veteran beauty expert, skin car