This Business Plan for an Online Entertainment Website allows entrepreneurs or
business owners to create a comprehensive and professional business plan. This
template form allows a business to outline the company's objectives and detail both
current company information as well as any past performance. Companies should
include a complete market analysis in their plan to help showcase why their business
strategy will be effective in the market. Future company plans, including production
targets, management strategy, and financial forecasting, should be used to demonstrate
and confirm that the company's short-term and long-term objective can and will be met.
This model plan can be customized to best fit the unique needs of any entrepreneur or
owner that is seeking to create a strong business plan.
This Business Plan for an Online Entertainment Website allows entrepreneurs or
business owners to create a comprehensive and professional business plan. This
template form allows a business to outline the company?s objectives and detail both
current company information as well as any past performance. Companies should
include a complete market analysis in their plan to help showcase why their business
strategy will be effective in the market. Future company plans, including production
targets, management strategy, and financial forecasting, should be used to demonstrate
and confirm that the company?s short-term and long-term objective can and will be met.
This model plan can be customized to best fit the unique needs of any entrepreneur or
owner that is seeking to create a strong business plan.
Insert Your Logo Here
[YOUR COMPANY NAME]
[Name], Co-Owner
[Name], Co-Owner
BUSINESS PLAN 20___
© Copyright 2012 Docstoc Inc. 1
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by [Your Company Name] in this business
plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [Your
Company Name].
It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in
nature, other than information which is in the public domain through other means and that any disclosure or use of
same by reader may cause serious harm or damage to [Your Company Name].
Upon request, this document is to be immediately returned to [Your Company Name].
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.
© Copyright 2012 Docstoc Inc. 2
Table of Contents
1.0 Executive Summary .............................................................................................................................. 1
1.1 Objectives ......................................................................................................................................... 4
1.2 Mission.............................................................................................................................................. 4
1.3 Keys to Success................................................................................................................................. 4
2.0 Company Summary .............................................................................................................................. 4
2.1 Company Ownership ........................................................................................................................ 5
2.2 Start-up Summary ............................................................................................................................. 5
Table: Start-up .................................................................................................................................... 5
3.0 Services ................................................................................................................................................. 6
4.0 Market Analysis Summary ................................................................................................................... 7
Revenue and commercial ventures ......................................................................................................... 8
Media sponsorship .............................................................................................................................. 8
4.1 Market Segmentation ........................................................................................................................ 9
Table: Market Analysis ..................................................................................................................... 10
4.2 Target Market Segment Strategy .................................................................................................... 11
4.3 Service Business Analysis .............................................................................................................. 12
4.3.1 Competition and Buying Patterns ............................................................................................ 14
5.0 Strategy and Implementation Summary.............................................................................................. 14
5.1 SWOT Analysis .............................................................................................................................. 15
5.1.1 Strengths .................................................................................................................................. 15
5.1.2 Weaknesses .............................................................................................................................. 15
5.1.3 Opportunities............................................................................................................................ 15
5.1.4 Threats...................................................................................................................................... 15
5.2 Competitive Edge............................................................................................................................ 15
5.3 Marketing Strategy.......................................................................................................................... 16
5.4 Sales Strategy .................................................................................................................................. 16
5.4.1 Sales Forecast........................................................................................................................... 17
Table: Sales Forecast................................................................................................................ 17
6.1 Personnel Plan................................................................................................................................. 18
Table: Personnel................................................................................................................................ 18
7.0 Financial Plan...................................................................................................................................... 19
7.1 Start-up Funding ............................................................................................................................. 19
Table: Start-up Funding .................................................................................................................... 19
7.2 Important Assumptions ................................................................................................................... 20
7.3 Projected Profit and Loss ................................................................................................................ 20
Table: Profit and Loss ....................................................................................................................... 20
7.4 Projected Cash Flow ....................................................................................................................... 21
Table: Cash Flow .............................................................................................................................. 21
7.6 Projected Balance Sheet .................................................................................................................. 23
Table: Balance Sheet......................................................................................................................... 23
7.7 Business Ratios ............................................................................................................................... 24
Table: Ratios ..................................................................................................................................... 24
Page 1
[Your Company Name]
1.0 Executive Summary
INTRODUCTION
[Your Website Name]is where the people get to determine what's hot and what's not. The music lovers and
consumers take the power back from big business and decide who should be seen. New Talent fuels any
industry.
As an artist, the first step is to embed their music or video and decide which category to enter. Then, fans tell
artists what they think about it. Artists can campaign and propel their way to the No. 1 spot. [Your
Name]’sunique judging system makes sure that each piece is judged fairly by the real audience. No rigging,
no cheating and no celebrity judges are involved. At the end of each month, the top two talents in each
category go head-to-head in the Final Two Contest Page to determine the Grand Prize winner. Fans help
decide who win while discovering Hot New Talent. Winners will win prizes.
[Your Website Name]was started and funded by enthusiasts and private investors who a