This Business Plan for a Charter School allows entrepreneurs or business owners to
create a comprehensive and professional business plan. This template form allows a
business to outline the company's objectives and detail both current company
information as well as any past performance. Companies should include a complete
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company's short-term and long-term objective can and will be met. This
model plan can be customized to best fit the unique needs of any entrepreneur or owner
that is seeking to create a strong business plan.
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COMPANY NAME
BUSINESS PLAN
© Copyright 2012 Docstoc Inc. 1
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by COMPANY NAME in this business plan is confidential; therefore,
reader agrees not to disclose it without the express written permission of COMPANY NAME.
It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than
information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm
or damage to COMPANY NAME.
Upon request, this document is to be immediately returned to COMPANY NAME.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.
© Copyright 2012 Docstoc Inc. 2
Table of Contents
1.0 Executive Summary .............................................................................................................................................. 1
1.1 Objectives ........................................................................................................................................................ 2
1.2 Mission ............................................................................................................................................................. 2
1.3 Keys to Success ................................................................................................................................................... 3
2.0 Company Summary .............................................................................................................................................. 3
2.1 Company Ownership ........................................................................................................................................ 3
2.2 Start-up Summary ............................................................................................................................................ 4
3.0 Services ................................................................................................................................................................ 5
4.0 Market Analysis Summary .................................................................................................................................... 5
4.1 Market Segmentation ....................................................................................................................................... 7
4.3 Service Business Analysis................................................................................................................................ 8
4.3.1 Competition and Buying Patterns .............................................................................................................. 8
5.0 Strategy and Implementation Summary ................................................................................................................ 8
5.1 SWOT Analysis ................................................................................................................................................ 8
5.1.1 Strengths................................................................................................................................................... 9
5.1.2 Weaknesses ............................................................................................................................................. 9
5.1.3 Opportunities............................................................................................................................................. 9
5.1.4 Threats ...................................................................................................................................................... 9
5.2 Competitive Edge ............................................................................................................................................. 9
5.3 Marketing Strategy ......................................................................................................................................... 10
5.4 Sales Strategy ................................................................................................................................................ 11
5.4.1 Sales Forecast ........................................................................................................................................ 12
5.5 Milestones ...................................................................................................................................................... 18
6.0 Management Summary ...................................................................................................................................... 19
6.1 Personnel Plan ............................................................................................................................................... 19
Table: Personnel .................................................................................................................................................. 20
7.0 Financial Plan ............................................................................................................................................ 21
7.1 Start-up Funding............................................................................................................................................. 21
7.2 Important Assumptions ................................................................................................................................... 22
7.3 Break-even Analysis....................................................................................................................................... 22
7.4 Projected Profit and Loss ............................................................................................................................... 23
7.7 Business Ratios.............................................................................................................................................. 29
Page 1
COMPANY NAME
1.0 Executive Summary
Introduction
COMPANY NAME will provide private school services in quantitative courses, starting the first school in the Atlanta, Georgia area.
Focused primarily on students in grades K-6, classes are available in courses including: history, science, geography and mathematics
in addition to multiple languages, religions and philosophy COMPANY NAME will focus primarily on Eastern Indian, Asian and
European based language and philosophy to start. This method will be focused on to ensure that students can study their native
language and learn native customs from where they or their families come from. Teaching sessions focus on helping students grasp
the concepts they will need to know to perform well in their class, as well as developing study strategies to effectively prepare for
exams in their class. A long-term focus of empowering students is favored over a short-term problem-solving strategy.
High tuition, schools claim, is used to pay higher salaries for the best teachers and also used to provide enriched learning
environments, including a low student to teacher ratio, small class sizes and services, such as libraries, science laboratories and
computers.
Service Summary
The intention is to create a student who is an international citizen who is academically capable, gain successful admission to Ivy
League schools and to the best