This Business Plan for an Acting Workshop allows entrepreneurs or business owners to
create a comprehensive and professional business plan. This template form allows a
business to outline the company's objectives and detail both current company
information as well as any past performance. Companies should include a complete
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company's short-term and long-term objective can and will be met. This
model plan can be customized to best fit the unique needs of any entrepreneur or owner
that is seeking to create a strong business plan.
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COMPANY NAME
OWNERS NAME
BUSINESS PLAN 20__
© Copyright 2012 Docstoc Inc. 1
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by COMPANY NAME in this business plan is
confidential; therefore, reader agrees not to disclose it without the express written permission of COMPANY
NAME.
It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in
nature, other than information which is in the public domain through other means and that any disclosure or use of
same by reader may cause serious harm or damage to COMPANY NAME.
Upon request, this document is to be immediately returned to COMPANY NAME.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.
© Copyright 2012 Docstoc Inc. 2
Table of Contents
1.0 Executive Summary ............................................................................................................. 1
1.1 Objectives ......................................................................................................................... 2
1.2 Mission ............................................................................................................................. 2
1.3 Keys to Success ............................................................................................................... 2
2.0 Organization Summary......................................................................................................... 3
2.1 Legal Entity ....................................................................................................................... 3
2.2 Start-up Summary............................................................................................................. 3
3.0 Services ............................................................................................................................... 5
4.0 Market Analysis Summary .................................................................................................... 5
4.1 Market Segmentation ........................................................................................................ 5
Table: Market Analysis ........................................................................................................ 6
4.2 Target Market Segment Strategy ...................................................................................... 7
4.3 Service Business Analysis ................................................................................................ 7
4.3.1 Competition and Buying Patterns ............................................................................... 7
5.0 Strategy and Implementation Summary ............................................................................... 9
5.1 SWOT Analysis................................................................................................................. 9
5.1.1 Strengths .................................................................................................................... 9
5.1.2 Weaknesses............................................................................................................... 9
5.1.3 Opportunities .............................................................................................................. 9
5.1.4 Threats ....................................................................................................................... 9
5.2 Competitive Edge ............................................................................................................. 9
5.3 Marketing Strategy.......................................................................................................... 10
5.4 Sales Strategy ................................................................................................................ 10
5.4.1 Sales Forecast ......................................................................................................... 11
6.0 Management Summary ...................................................................................................... 13
6.1 Personnel Plan ............................................................................................................... 13
Table: Personnel ............................................................................................................... 13
7.0 Financial Plan ..................................................................................................................... 14
7.1 Important Assumptions ................................................................................................... 14
7.2 Break-even Analysis ....................................................................................................... 14
7.3 Projected Profit and Loss ................................................................................................ 16
7.4 Projected Cash Flow ....................................................................................................... 18
7.6 Projected Balance Sheet ................................................................................................ 20
7.7 Business Ratios .............................................................................................................. 21
Table: Ratios ..................................................................................................................... 21
© Copyright 2012 Docstoc Inc. 1
COMPANY NAME
1.0 Executive Summary
Introduction
COMPANY NAME provides hands on job training programs for actors and actresses in the metro Los
Angeles, CA area. COMPANY NAME strives to be an asset to its community. By providing quality, life
changing job training skills, the Foundation is fulfilling the needs of the actors and actresses within its
community, as well as aiding in the improvement of its local economy. Additionally, the Organization also has
a strong environmental focus, in which it will sponsor projects that will improve the landscape and property
value within its community, increasing the aesthetics of its environment, which instill a sense of pride within
the residents. With the proper Sales, COMPANY NAME will be able to develop its Organization and be a
positive resource for the entertainment community. Furthermore, COMPANY NAME will be able to build its
exposure through effective marketing.
Location
COMPANY NAME will be located in Los Angeles County, which is in Los Angeles, CA
The Company
COMPANY NAME will be headquartered in Los Angeles County, California USA.
COMPANY NAME is a start-up, family owned organization that will be located in Los Angeles,
CA. The organization caters to actors and actresses and professionals interested in obtaining or providing
hands on job training skills in the Los Angeles area. The Organization will place young people with trusted
professional Casting Directors to build acting skills and excellent work ethics. COMPANY NAME finds the
interest of the actors and actresses entering its program so it can partner them with the ri