This document contains general information as well as a template for a company to draft
a press release. A press release is a written communication usually faxed or emailed to
members of the news media for the purposes of announcing something newsworthy.
They are commonly sent out as part of public relations campaigns to attract favorable
media attention or publicity. Press releases usually follow a standard format. The
template provided can be customized to fit the specific needs of the company. This
document should be used by a company or organization making an announcement
through a press release
Press Release
A press release is a written communication usually faxed or emailed to
members of the news media for the purposes of announcing something
newsworthy. They are commonly sent out as part of PR campaigns to
attract favorable media attention or publicity. Press releases usually
follow a standard format. The example contained here can be easily
adapted to meet many different situations.
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Format
Most press releases follow a standard format and you will increase your chances of getting your
press release published by presenting your content in a similar style. Each press release should
include the following:
Headline: The headline needs to not just convey the topic but also should grab the attention of
the reader.
Dateline: The dateline gives the release date of the press release. It often also gives the location
or originating city. This information usually appears at the top left of the page all in upper case.
You can place an “embargo” on the press release if you don’t want the story made public until a
certain date by writing: HOLD FOR RELEASE UNTIL ...." (this should go in dateline).
Body: This is where the actual story goes. There should be more than one paragraph, each
paragraph no more than a few sentences.
Close: ENDS or ### This indicates the end of the press release.
(xxx words) If you like you could include the total number of words contained in the press
release.
Boilerplate (Company/Organization Info): Include any background information about the
company or organization featuring in this press release.
Media Contact Information: Include contact person, company name, phone/fax, email,
physical/postal address.
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Example
[Company Logo]
FOR IMMEDIATE RELEASE Contact Name(s)
Phone
Email Address
HEADLINE GOES HERE (all caps, bold face)
Subheading goes here (if any)
City, date of release—Begin copy. Paragraph I: answers who, what, where, why
Paragraph II: expands and adds details. Here is where references and quotes go.
###
Company information/Company profile
Media Contact Person
Address
Phone/email
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