A media press kit is a folder of information about a company or entertainers, addressed
to media, investors, stakeholders or customers. It should grab the attention of any
reader to leave them with a positive impression so that they will want to learn more. It is
not just for large corporations but for any company that does advertising or wishes to
better generate interest in their business or projects. This document contains language
commonly used in a press kit guide. The following article contains information that will
help the user write a better media press kit for their company or themselves.
Media Press Kit
A media press kit is a folder of information about a company addressed
to media, investors, stakeholders or customers. It should grab the
attention of any reader to leave them with a positive impression so that
they will want to learn more. It is not just for large corporations but for
any company that does advertising or wishes to better generate interest
in their business of projects. The following article contains information
that will help you write a better media press kit for your company.
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A quality media press kit can be a highly effective way to generate publicity for a company or
particular new product or project. A good rule of thumb is “less is more.” The press kit should
provide the basic information in an engaging way without being overwhelming.
The following are items that could be included:
1. Pitch: This is a brief statement or introduction to the media kit. This first impression item is
where you will grab or lose the reader's interest so it needs to be both informative as well as
interesting. Tell them upfront why they should care about what you're telling them and provide a
list of the items included in the media kit. You should include a contact email address and phone
number for questions and to encourage follow-up.
2. Fact List: This includes your company's history, a company profile, and profiles of the chief
officers, senior management and ownership. Include bio sheets, if appropriate.
3. Product and service information: This is a fact sheet of the products and services and it
should include reviews and any media attention garnered. The images should be chosen with
care as the photographs or images of your products and services will convey as much an
impression as the information itself.
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4. Recent press publications and articles: Copies of recent press coverage is very appropriate
for a press kit. After all, what other media have done will be of interest to current media targets.
This can include article reprints and printouts of online press that a company might have
received.
5. Press releases: Many times, these are what instigated and caused the printing of the articles
described above.
6. Audio and video files of radio or TV interviews, speeches, performances and any other
media-covered event: Hard copies will suffice if the actual media is not available. Today, some
companies are now putting online audio clips on their Web pages and in online media kits.
7. Brochures, Company Reports or Financial Reports: Since many media kits are put
together for investors, any news related to the industry, financial statements or any other
investor-related news is very appropriate for the press kit. These can be added as PDF links to a
Web page or other online media kits.
8. List of frequently asked questions: This helps the editor determine what questions to ask you