This document sets forth a template marketing plan for a car wash company. A
marketing plan helps guide businesses in making efficient decisions based on relevant
statistics, which allows for a company’s marketing budget to be better spent on effective
marketing campaigns and strategies. This document is intended to supply standard
language and terms, such as a confidentiality clause, but should be customized to fit the
needs of the company creating its marketing plan.
Marketing Plan
[Quik Wash]
Fiscal Year [20XX]
Prepared by [Your Name]
© Copyright 2011 Docstoc Inc. 2
Confidentiality
The reader acknowledges by examining or possessing this packet that the information within this
marketing plan is confidential. The reader agrees not to disclose any of this information, without
the express written permission of [Quick Wash]. The reader acknowledges that any information
in this marketing plan is confidential in nature, unless otherwise in the public domain, and that to
disclose any of the information within may cause serious harm or damage to [Quick Wash], and
may result in legal action being taken.
Upon request, please return this document IMMEDIATELY to:
___________________________________________________
© Copyright 2011 Docstoc Inc. 3
Table of Contents
I. Executive Summary……………………………………………………………………5
Introduction……………………………………………………………………... 5
Purpose & Objectives…………………………………………………………… 5
Marketing Opportunities………………………………………………………… 5
II. Environment Analysis………………………………………………………………...6
Customer Analysis……………………………………………………………………….. 6
Ideal Customer…………………………………………………………………………… 6
Needs…………………………………………………………………………………….. 6
Trends……………………………………………………………………………………. 6
Growth…………………………………………………………………………………… 7
Competition Analysis……………………………………………………………………. 7
III. Internal Analysis……………………………………………………………………..8
Performance……………………………………………………………………………… 8
People…………………………………………………………………………………….. 8
Infrastructure & Delivery………………………………………………………………… 8
Competitive Edge…………………………………………………………………………8
Product…………………………………………………………………………………… 9
Price Rationale…………………………………………………………………………… 9
IV. SWOT…………………………………………………………………………………9
V. Fundamental Marketing Strategies………………………………………………….11
Mission…………………………………………………………………………………… 11
Marketing Objectives…………………………………………………………………….. 11
Supply……………………………………………………………………………………. 11
Demand…………………………………………………………………………………... 11
Competition……………………………………………………………………………… 11
Position…………………………………………………………………………………... 12
USP & Key Differentiators………………………………………………………………. 12
VI. Implementation & Control…………………………………………………………..13
Implementation…………………………………………………………………………... 13
Control…………………………………………………………………………………… 14
VII. Financial Forecast…………………………………………………………………..15
Break-even Analysis……………………………………………………………………... 15
Sales Forecast……………………………………………………………………………..15
Cost of Marketing………………………………………………………………………... 15
VIII. Conclusion…………………………………………………………………………..16
© Copyright 2011 Docstoc Inc. 4
(This template features instructions for each section (in italics); as well as, sample text for some
sections. Any instructions, example text, or charts are meant to guide