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Get More Customers and Become a Marketing Pro

A Comprehensive Guide to Marketing in the Digital Age

You Will Learn How To:

  • Market on a budget
  • Research and target your customers
  • Use the best marketing tools
  • Create infographics and other original online marketing approaches
  • Write and send powerful email newsletters
  • Use mobile marketing to expand your business
  • Blog to increase traffic and engagement
  • Use viral videos for maximum exposure
  • Host successful live events to increase brand awareness
1. Getting Started 11m 13s
1-1 Marketing on a Budget 1m 37s
1-2 Sizing Up Your Market 2m 5s
1-3 Who are Your Customers? 1m 29s
1-4 Steps for Marketing Outside the Box 1m 46s
1-5 5 Basic Marketing Tools 2m 59s
1-6 Understanding Virality 1m 17s
2. Online 18m 16s
2-1 Online Marketing 101 2m 22s
2-2 Maximizing Online Exposure 2m 1s
2-3 What Your Business Website Needs 2m 17s
2-4 Getting a Website Built Quickly 2m 30s
2-5 Marketing with Inforgraphics 2m 0s
2-6 Marketing on Groupon and Daily Coupon Services 2m 37s
2-7 Register Your Business On Google and Beyond 3m 3s
2-8 Rank in Local Search 1m 26s
3. Email Newsletters 16m 31s
3-1 Why Email Marketing is Important 2m 41s
3-2 Choosing the Right Email Service: Tools and Considerations 5m 0s
3-3 Building Email Lists: Solid Content and Tools 2m 10s
3-4 Building Email Lists: Networking and Conferences 1m 39s
3-5 Buliding Email Lists: Subscribing and Unsubscribing 2m 53s
3-6 Improve Your Email Newsletter 2m 8s
4. Mobile 15m 55s
4-1 Why and How to Go Mobile 2m 20s
4-2 Developing Mobile Strategy 2m 29s
4-3 Build a Mobile App 2m 24s
4-4 How to Market a Mobile App 2m 5s
4-5 Improve Your Mobile Marketing 2m 28s
4-6 Mobile Ads vs. Search Ads 1m 40s
4-7 Using QR Codes 2m 29s
5. Social Media 15m 37s
5-1 Social Media Marketing Strategy 1m 44s
5-2 Marketing on Facbeook and Twitter 2m 49s
5-3 Why Twitter is Essential 1m 9s
5-4 Twitter Chats to Increase Buzz 1m 52s
5-5 Why to Use Facebook Ads 2m 27s
5-6 Finding Prospects on Facebook 1m 36s
5-7 Improving Facebook Engagement 2m 19s
5-8 Social Media Secrets Used by Major Brands 1m 41s
6. Blogging 8m 44s
6-1 Why Your Business Needs a Blog 2m 28s
6-2 How Blogging Can Boost Your Business 2m 15s
6-3 How to Work With Bloggers 1m 27s
6-4 Increase Traffic with Great Content 2m 34s
7. Viral Videos 10m 0s
7-1 How Viral Video Can Help Your Business 1m 27s
7-2 What is Social Video 1m 10s
7-3 Finding an Audience for Viral Video 1m 6s
7-4 Spreading a Viral Video 1m 34s
7-5 Common Mistakes of Viral Video 1m 51s
7-6 Using Social Media Tools to Enhance Your Video Content 1m 17s
7-7 More on How to Make Your Video Go Viral 1m 35s
8. Live Events 17m 31s
8-1 How Live Events Can Boost Your Business 2m 50s
8-2 Benefits of Throwing a Free Event 1m 41s
8-3 Preparing for a Live Event 1m 31s
8-4 Budgeting for an Event 1m 32s
8-5 Promoting Your Live Event 1m 24s
8-6 Hosting and Catering 2m 19s
8-7 Get the Most Out of the Event 1m 25s
8-8 Make Your Event More Social 2m 36s
8-9 How to Organize a Business Event 2m 13s
9. Bonus Chapter: Build and Promote an Online Business 1h 26m 45s
9-1 Startups Uncensored: Creating an Online Subscription Business 1h 26m 45s

Course Information

In the digital age, only the most cutting-edge approaches to marketing will get your brand noticed. Ready to learn the latest tricks that top marketing experts are using today? We've gathered a wide collection of well-seasoned professionals to guide you through different approaches to online marketing, from email newsletters and blogging, to social media and viral videos. Learn how to make sticky marketing campaigns that generate leads, and convert them into customers. Let's begin!

Duration: 3hr 20mins 32secs
Released: Wednesday, July 11, 2012
Average User Rating:
Categories: Starting and Forming a Business, Bookeeping, Accounting and Tax

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